WTF: What's That on your Face?

I watched Ally McBeal series in 1999 and saw one episode where this was shown and I thought this face bra was weird and will never be adopted in real-life, only in that kooky TV series:

The inventor, the Law firm's professional meddler secretary, Elaine Vassal, (played by Jane Krakowski) said it prevents the face from sagging.

Then Year 2012 came the Face-kinis from China:

Photo by Aly Song  (source)

According to Yahoo News, it's the Chinese Solution for their fear of tanning. 

I wonder what's next?