I got these interesting logo facts from an article I read online and I am amazed at how the people behind it came up with these interesting facts behind the logo.
Note: The photo and captions are from the original article.
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| Amazon.com has become a go-to source for electronic commerce. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z. This secret message seems to conveys that Amazon offers everything from A to Z! |
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| This logo appears to be very simple, but if you look at the white space between the "E" and "x" in “Ex," you'll find it is more complex than you thought. Can you spot the arrow? |
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| The Kisses logo doesn’t have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I. |
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| These popular party chips are a staple at many backyard BBQs, but chances are, you've never noticed the hidden celebration scene concealed within the letters. The second and third "t’s" are sharing a chip over an "i" that is dotted with a salsa bowl. Yum! |
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| There’s a slightly obscured bear within the Matterhorn Mountain if you look closely. That’s because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear. |
I studied Social Marketing Campaign and Pre-Testing of Communication materials in my Masters and I know how hard it is to really come up with fresh ideas that'll gain impact and recall.
Cheers to the guys behind the logo. I bet they're paid a looooot!!!
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